Deane & Co's Sydney Showcase Edition No. 1
We're Hitting The Road!
It was with that in mind that Deane & Co travelled to Sydney recently with a hand-picked selection of clients and brands that we love to introduce them to lifestyle, fashion and beauty media.
Why You Need A Brand Strategy
We are so excited to be hitting the road in March for our first ever lifestyle roadshow. The first of many, we hope.
The Reality of Media Timeframes
Need a framework to get you thinking about your business in 2017? At the end of the day, thoughtful design and authentic storytelling are the keys to successful branding. We'll show you how.
Our Favourite Resources of 2017
It isn’t always a straightforward journey from press release to page, so we have given you this behind-the-scenes look at what it can take to secure a client press coverage.
What We’ve Been Up To Recently
To round out the year, we thought we would round-up some of our favourite buys, links and services we used in 2017. None of them are particularly related to work...
What We've Been Reading This Week
See what Team Deane has been writing, visiting and presenting lately – with plenty of links, of course!
The Four Agreements
We're big readers here at Deane & Co, and we love to share our favourite links and book suggestions. Here's what we've been into this week.
3 quick content marketing wins
Designed as a system to simply your life and release your personal freedom, the Four Agreements reveal the source of our self-limiting beliefs. Do any of these resonate with you?
How to give a proper brief (+ template)
Content marketing can be incredibly time-consuming or resources-heavy. Here are some quick and easy solutions for when you need to get something good up on the blog without too much thought.
Round Up: Our Favourite Podcasts
It can be tempting to skip the brief and just jump right into a project. But half an hour spent working out your timeframe, budget, goals and specific needs will prevent many headaches down the track.
How To Keep Learning, Always
Podcasts are a way to learn something new from people with vastly different (yet sometimes similar) experiences to our own.
Reviewing Sendle + Sherpa
Having all attainted formal degrees, we're all for 'formal education', but it's not the only way to go and it's definitely not the place to stop.
How to raise your prices
Standing in line at the post office is inconvenient enough when sending a gift to a friend, but when your business include delivering products, it can be make or break.
Interview: Natalie Sellars, Kindred Toxin Free Facials
Most businesses will need to reassess their prices at one point of growth. Here's a guide to help you get it right – originally published by Collective Hub.
Why online reviews are important
Fact: everyone loves a facial. Fact: many beauty products are so loaded with chemical nasties that are going mess with you. That's why Natalie Sellars decided to open Kindred Toxin Free Facials – and we are total converts.
Noticing in New York
I’ve recently come back from a trip to the States, and I’m an obsessive planner who had most of the restaurants and activities planned months in advance. I turned to the internets to help me in my decision making process.
Why going small is the key to influence
Claire visited New York earlier in the year, and was instantly smitten. Every street felt familiar, and the food, oh my! Say what you will about their current political climate, there’s plenty I learned from the Americanos about marketing, retail and going big. I thought I would share a couple of insights with you!
Work and stay motivated from anywhere
An article popped up in our feeds recently, titled “Influencers are Dying and I’m Not Sad About It". It definitely made us chuckle, and then nod our heads in agreement as we read on.
What you need to know about tax
The most common reaction when I tell people I work from home is their eyes lighting up and saying something akin to, “Wow! The dream!” Working remotely has plenty of benefits, but it also takes self-motivation and direction.
The best thing we took away from artisan's workshop on tax was this simple way of deciding if something is tax-deductible. Just ask yourself these three simple questions.