Deane & Co was hired by Hello Please to launch their Vietnamese eatery in Brisbane.
Our dedicated launch plan included two events – one for family and friends, another for media – to build hype and create plenty of content for their social media channels. We created the media kit, built a targeted media distribution list and managed all social media and PR so the restauranteurs could concentrate on their favourite things: service and delicious food!
- Total readership of media coverage exceeded 4 million
- Increased Instagram to more than 800 followers and Facebook to 303 likes in one month
- Secured earned media coverage in key publications including Gourmet Traveller, The Weekend Edition, The Courier Mail, BNE Magazine and Gourmand & Gourmet
- Secured large-scale corporate event booking as a result of the media launch