Deane & Co were approached by Code Camp when they launched their offering in Brisbane.
As a Sydney based organisation, they needed a team on the ground who understood the nuances of the Brisbane market, and who could not only strategise, but also deliver tactical implementation.
Working closely with the Brisbane City Director, we conducted an extensive press campaign, worked with key influencers and developed a suite of advertising options designed to position Code Camp as experts in the childhood coding space.
The success of the campaign was apparent early on, and the Code Camp team asked Deane & Co to work with them across Australia, managing both brand communications and local area marketing. Deane & Co worked across five major cities to increase brand awareness and generate bookings, resulting in a significant increase on the previous years. Code Camp have now gone on to teach over 18,000 kids to code across Australia.