The Footnotes was launched to provide young women studying at and graduating from university a real-world look at their careers of choice, through interviews and industry snapshots. Launched by two recent graduates, Sarah and Sam came to us looking for help channeling their ideas into an actionable plan.
We worked together on projecting accurate targets for traffic, social media and database growth, to give the team achievable goals to aim for. We also developed a digital marketing plan specifically aimed at increasing traffic to the site. With the end goal of attracting high-end advertisers, we focused on helping The Footnotes team work on content distribution strategies, resulting in content being shared by The Loop, Pedestrian TV, PRIA, education institutions and more – getting hundreds of thousands more potential eyeballs on their content.