NEXT Hotel Brisbane
Deane & Co was brought on board by NEXT Hotel to manage all digital marketing, content creation and partnerships.
Deane & Co works on creating content, telling stories and implementing our strategic plans for all social media. Our goals are based on growth and sales, and making NEXT Hotel the obvious place to stay in Brisbane. The new digital marketing platforms will be a key way of setting the groundwork for future launches in Sydney and Melbourne.
Another element of our work is to leverage partnerships – both current and future – by tapping into the current excitement surrounding this hotel (the first NEXT in Australia). On an ongoing basis, we have an in-house focus on influencer outreach and social media advertising.
Deane & Co recently hosted an influencer event to launch the pool bar's new menu. The event was a fantastic success (photo to the left).