Shri Yoga is a different type of yoga studio, created by Julie Smerdon when she moved to Australia and was unable to find the kind of yoga community she’d had in The States. Shri Yoga not only offers an extensive range of classes across a variety of yoga traditions, but is home to some of the best teachers in Queensland and a community of yogis who not only practice together, but have been known to participate in a flash mob or two!
Deane & Co was engaged to assist Shri Yoga build up their online community, through social media, driving new and repeat visitation to the studio. In a highly competitive market, the challenge was to communicate to potential customers what was different about Shri.
This involves tools like yoga challenges, engaging the local community (e.g. a #selfie with a tradie competition, to make light of a trying time when construction was interrupting class schedules), and reaching out to previously untapped potential markets including nearby office and city workers.
Deane & Co manages the Shri website, social media channels, blogger and partner relationships and all marketing activity.