Skypoint Observation Deck

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Deane & Co worked with the Ardent Leisure Group to develop the brand identity for Skypoint, the tallest tower in the southern hemisphere.

The identity, featuring a custom created graphic and typeface, represented the multifaceted dimensions of the Gold Coast that can be seen from atop the tower, and also reflected the prism-like structure of the building itself.

The original colours of the identity came from a Gold Coast sunset over the beach – a pretty magical sight from the top of the tower.

This identity has been rolled out across signage, billboards, buses and throughout the venue. There’s nothing like seeing your designs on the side of a bus!

Autumn