Tourism & Events Queensland
Tourism & Events Queensland brought us on board to launch their brand new email marketing campaign, Hello Sunshine. We put together a launch strategy, as well as strategies for database acquisition, outreach, advertising and content creation. As well as pulling together content each week, we were responsible for analysing and reporting on all EDMs, and then revising the strategy each week to refine our content creation accordingly.
Deane & Co worked with the internal team to help them understand the importance of their email marketing, and to distribute assets for their ebook and their public relations. The Queensland Blog has a light, fun tone, and is TEQ’s way of communicating their community voice – not just their corporate vision.
We far exceeded our client’s database target, and achieved a double-industry open and click-through rate. Hello Sunshine has been well-received by both the tourism industry and our general community audience.