Creative Small Biz Research Project: What does success mean to you?

Calling all creative entrepreneurs! Today, Catherine (of Showroom and Spring Blog fame) and I launched our new research project, where we’re setting out to take the pulse of creative small businesses in Australia.

All over the world, entrepreneurs are embracing the new micro-business model is re-writing the rules of work, defining success in their own terms, and creating a new future. These businesses are characterised less by what they sell than by who they are and how they’re serving. Creative entrepreneurs are not just about making a living; they are about making meaning in their lives and creating value for their customers.

We want to know how this generation of entrepreneurs is taking creative business to the next level in Australia. We believe that collaboration is the lifeblood of creative people and in that spirit we’ve designed this survey to yieldstatistics and stories that we can all learn from. Specifically we aim to:

  • Create a detailed picture of how creative businesses begin, develop, and operate here in Australia;
  • Understand how creative entrepreneurs are defining success for themselves;
  • Assess the extent to which micro businesses—both bricks-and-mortar and online—are thriving here, and determine how optimistic business owners feel about the future of their industries;
  • Gain insight into the particular strategies helping micro-businesses to succeed, as well as collecting stories about best-laid plans that haven’t quite come off.

We intend to use the survey data to develop educational programs for creative entrepreneurs looking to take their businesses to the next level, as well as for those just starting out on this path.

Everyone who participates in the survey will be sent a PDF package with the aggregated results and most useful stories shared by creatives from a range of different industries. We know you’re busy, but we believe that by contributing our experiences to this collective whole we’ll all get to take away valuable insights and lessons that just might make it a little easier next time we feel like we’re out there reinventing the wheel.


SO, how can you get involved?

  1. Click < HERE > to complete the survey in as much detail as possible. You’ll need to allow around 30 minutes for completion. Surveys should be submitted by Feb 28th 2015.
  2. Forward the link to the survey to entrepreneurs you admire, or currently collaborate with. The more detail we can collect from a diverse range of entrepreneurs, the more beneficial this information will be for all of us.

Can’t wait to share the results!