Good Things Take Time
How to stay on track when it feels like you are spinning your wheels
You’ve launched your business - your website is on-point, you’ve spread the word to your social media followers, and you’ve sent out your very first email newsletter. Now, for the sales to come rolling in…
For those of you who have been through this process, you might have a little chuckle at the above. There can actually be quite a few weeks or months between the launch of your new baby business and your first sale. But don’t be disheartened! While there’s plenty of press around the ‘six figure launch’, it’s actually not something that happens all that often, and good things take time.
If you’re wondering how long it usually takes to get results from your marketing activities, we’ve put together a few notes below. Of course, every industry is different, but use these as a guideline to keep you on track when it feels like you’re just spinning your wheels! Our clients who have the biggest successes are the ones who continue to show up and put in the work every day.
When it comes to media, whether that’s digital, print, blogs or newsletters, most publications will have an editorial schedule. Glossies are working at least 3-6 months in advance and while digital media is much more immediate, they still have editorial schedules to work towards. Plan your product launches well in advance, particularly if they are tied to a season, e.g. Summer or Christmas. You can’t pitch a Christmas product to a glossy in December, they’ll have wrapped up that edition months ago! We worked with a client who launched a new serum and while there were some immediate press hits, some publications were running stories 9 months after our initial conversations.
Facebook advertising and search engine marketing are quick and inexpensive to start, but your best results might come after your first month. The first month is often considered a time to learn and experiment to work out the best way to talk to your audience, so don’t freak out if the sales aren’t rolling in straight away.
Search engine optimisation through content creation is one of the best ways to increase traffic and attract potential customers, no matter what industry you’re in, but it’s not a quick fix. Regularly creating fresh and functional content will pay off in the long run, not only because it helps Google to see you as an expert but because you’ll be continuously offering value to your potential customers.
So, what can you do to keep your expectations realistic, and keep yourself motivated during those initial months?
Keep at it. Consistency is key when it comes to launching a new business. All those weekly blog posts, social media content, email marketing WILL translate to results, as long as you don’t give up.
Scale your expenses - don’t blow all of your cash in the first week of launch, instead tie your investments to financial milestones. We recommend our start up clients start off with marketing mentoring, and then scale to higher levels of support as they grow and can afford to outsource.
Get expert advice in the beginning - it will not only help you to feel more confident, you can avoid the learning curve that comes with DIY and it will set you on the right track to scale. We’re happy to help, just reach out!
Surround yourself with people who are going through the same things as you - we have regular mastermind meetings with The Founders Team to discuss business challenges and it’s super comforting to know that others are definitely going through what you’re going through!
Ruthlessly unfollow. It’s our 2019 mantra! Unfollow those on social media who make you feel as if you’re not enough - you don’t know what’s going on behind the scenes and how well their businesses are actually doing.
Any other tips or tricks for keeping yourself motivated during those early startup days? Email us and let us know!