Starting Your Biz Right Wrap up
Want to start a business but want to beat the learning curve and do things right to ensure your business is sustainable for the long term? That was the premise of our recent Starting Your Business Right event held in partnership with St Clement Creative and Bounce Financial.
30 people packed the Arch Room at Newstead Studios to hear from Cara (founder, Bounce Financial), Stephanie (founder, St Clement Creative) and I (founder, Deane & Co) after many discussions on the importance of ‘getting your house in order’ when launching and running a business. We have seen business owners with really great ideas fail to execute properly because their financials weren’t solid, they didn't understand the importance of design or they didn’t have a marketing plan in place.
This session covered::
Defining your target audience - and we don’t mean ‘women aged 18 - 70’. We spoke about about defining your customers by what they believe about themselves and your product.
Branding consistency and the importance of making sure your messages work together across channels.
Putting together a marketing plan that works when you’re on a small budget.
How to accurately budget to start your business and still have a life.
How to put a plan in place that will ensure your business can withstand the first years.
The response was fantastic (see all those notes being scribbled in the images below!) so we’ll definitely be running this one again!
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Images by Anwyn Howath