Why online reviews are important

I’ve recently come back from a trip to the States, and I’m an obsessive planner who had most of the restaurants and activities planned months in advance. I turned to the internets to help me in my decision making process.

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Claire Deane
Noticing in New York

Claire visited New York earlier in the year, and was instantly smitten. Every street felt familiar, and the food, oh my! Say what you will about their current political climate, there’s plenty I learned from the Americanos about marketing, retail and going big. I thought I would share a couple of insights with you!

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Claire Deane
Work and stay motivated from anywhere

The most common reaction when I tell people I work from home is their eyes lighting up and saying something akin to, “Wow! The dream!” Working remotely has plenty of benefits, but it also takes self-motivation and direction.

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Claire Deane
3 books you should read to become a better writer

It’s a well-known axiom that good writers read. This is thoroughly true – there is no better education in the world. Even if you don’t consider yourself a reader, these resources will help sharpen your style and solve your structure. Here are three easy, quick reads to dig into this weekend.

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Claire Deane
What is curation now?

Curation marketing recognises that buyers have changed – they don’t expect marketing to be simple messages broadcast through obvious channels. It doesn’t work… They don’t want crude sales messages, they want high-value content.

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Claire Deane
24 Hours In... Sydney

We recently did a pitstop trip to Sydney to see Alain de Botton present at The School of Life. But it wasn't all work, no play – here are our picks of where to go and what to do.

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Claire Deane
How to instantly improve your writing

Copywriters can be smug. I’m not going to pretend I haven’t once discussed past participles for several hours. I take great pride in my frustration with apostrophe misuse. BUT I also believe that anyone can become a better writer with just a few quick tricks.

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Claire Deane