Throughout our contract with Conscious.kin (formerly Organic Index) we developed influencer relationships with micro-influencers, identified and partnered with because of their strong engagement with their audience. Some of these influencers included industry heavy hitters including Liberty Green.
We also developed a series of events designed to bring potential customers in store. These included educational style activities, and partnerships with brand founders, including Adele from Veggie Head, an highly regarded vegan influencer launching her own beauty line.
As part of our content strategy we developed a fortnightly EDM series designed to increase repeat visitation and conversion. In addition to regular customer EDM strategy, we developed a stockist EDM series designed to educate stockists on all of the activities at Conscious.Kin, to encourage them to share about the venue, enquire about hosting their own events, and see the level of support generated by the venue. We also oversaw social media content across Instagram and Facebook, growing the audience and encouraging a high level of engagement.
Results at a glance:
- Secured Conscious.kin key media coverage in local outlets including dedicated feature in the following publications:
- Brisbane News
- Jetstar Magazine
- Style Magazines
- Food Fitness Fashion
- The Green Hub
- We also managed to position Conscious.kin as a thought-leader in clean and green beauty amongst beauty writers nationally and introduced the showroom to international exposure through Jasmine Garnsworthy - which resulted in coverage on Sporteluxe.