The Dark Horse

We approached The Dark Horse – a jewellery e-commerce site – as a loyal customer, certain we could help them produce inspirational content to drive further sales. Deane & Co is immersed in all of the brand’s digital marketing, from social media to EDMs, blogger influence outreach to styling photo shoots, SEO-optimised website imagery to original branded content. For the email marketing strategy, we look after creating and shooting imagery, graphic design, database acquisition and strategy and developing editorial calendars.

We also leverage content for this digital content by profiling the various brands and educating customers about why these brands are so cool. Many of the brands represented by The Dark Horse reuse this original content featuring their designs.