The Darling Tree


The Darling Tree is run by Brisbane-based Jo Klima, a blogger, print designer, ebook author and Instagram celebrity! Jo reached out to us because she was finding it difficult to manage her digital media presence, as well as finding the time to be creative.

Jo had a database full of people she didn’t know how to communicate with. We devised the email marketing strategy that aimed for both growth and relevance. This strategy clearly articulated what content Jo would send, and how frequently. This email marketing strategy was integral to the success of The Darling Tree’s first e-course, Flowing & Thriving.

Deane & Co also devised The Darling Tree’s social media marketing strategy, which has fulfilled its goal of 10,000 Instagram followers. An important element of the strategy was to teach Jo how to use her Instagram to ‘sell’ herself, and we worked together to package up her design expertise and savvy into something that was marketable. At the end of the day, the most important thing was that Jo’s social media worked for her.

Finally, we worked with The Darling Tree to create and implement strategies for Jo’s prints and patterns, to make sure they were stocked and licensed by brands she wanted to work with. Throughout these processes, Jo has been able to find the happy medium between marketing and creativity.