The Localé Group

The Localé Group is the parent company to luxury fashion labels Talulah, Stevie May and Isla. Despite the strong PR background of their team members, they needed someone to train their team to optimise their digital marketing strategy and implementation.

Deane & Co helped The Localé Group to identify the target audiences for each of their brands – as well as the strategies for each platform. Working in-house with their team, we ensured that the strategy was genuinely adopted and implemented. A large part of this was working towards a social media case for each platform and each brand, moving away from sharing the exact same content across all channels.

By training the team in-house, instead of simply handing over a strategy, we ensured the sustainability of The Localé Group’s social media success.