YCL Jewels

Deane & Co's approach to digital marketing ignites businesses with strategic soul. With the tools Claire gave me to implement within my business, I was able to grow my revenue 20-fold within 3 months. Our pieces have adorned some of Australia’s most influential women, including Delta Goodrem. Deane & Co isn’t a mere Marketing Manager for my business; they have helped me trust myself. They gave my business life.”

– Fabienne, Creative Director

Deane & Co were engaged to support YCL with Marketing and PR strategy and implementation. At the label’s inception, it was an unknown entity in a crowded and fast-fashion focused landscape.

YCL Jewels had the goal to establish the brand as a leader in the fine jewellery category in the Australian market and build a community around #morethanjustjewellery

Starting with monthly mentoring in 2013, Deane & Co and YCL Jewels worked together to scale the business over a 3-year period, developing a strategic marketing plan, implementing social media strategies and exploring collaborations and partnerships that have resulted in significant growth year-on-year.

The brand has also been embraced by media and celebrities, with the pieces gracing the pages and bodies of women and publications around Australia and the world.

In 2018, Deane & Co will continue to work with YCL Jewels to establish relationships and grow their customer base in international markets.

Since working with Deane & Co, YCL Jewels has seen:

  • 7000% increase in email database size
  • 84% increase in sales from 2016 to 2017
  • Featured in publications including WHO Magazine, V Magazine, Cosmopolitan, OK! Magazine and InStyle
  • Worn by Jen Hawkins, Lorde, Delta Goodrem, Lena Perminova
AutumnYCL Jewels, Fashion