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Converting online visitors to loyal customers | Hair Expo

  • Melbourne Convention and Exhibition Centre (map)

If you have a hair business, online store or salon, and want to take it to the next level or are in the process of starting one, this workshop will equip you with an understanding of how to drive sales, establish your brand and make more money from the content you create.

The online space has levelled the playing field for entrepreneurs and artists, but that doesn’t mean if you build it, buyers will come. Your content, including your imagery, copy and branding, all play a vital role in converting visitors to paying customers. This workshop will teach you the importance of consistency, share tips and tricks on styling your images to help them sell, and will also provide you with recommendations into how to build trust with your audience.

You’ll leave with an understanding of how to optimise your content for conversion through your imagery, storytelling and content. Attendees can submit their websites for review prior to the workshop, to be used as real-life examples within the class.

For more information and to book your tickets, visit the Hair Expo website.