Deane & Co. develops and implements creative marketing strategies for businesses that are ready to work smarter. Read more


Claire Deane

Chief Executive Officer

Claire is a digital marketer, Google analytics nerd and social media addict. She has worked with big and small brands across a range of industries, from fashion to food with digital publishing platforms to yoga studios, education institutions to wedding accessory designers... More about Claire


Lani Pauli

Account Director 

Lani is a generalist with specialist interests (content marketing, curation, telling the stories of small businesses) and is like a pig in mud when it comes to strategy, analytics and being able to see a project through from start to finish... More about Lani


We love working with businesses in lifestyle fields, including: travel, hospitality, beauty, fashion, health & wellbeing, food, design & non-profits.


One email, once a month.

Filled with stuff we're digging and know you will too. Help us put our internet research spirals to good use!


We’ve worked with clients like: ClassPass, NEXT Hotels, Tourism & Events Queensland, Est Living, YCL Jewels, The Dark Horse, Travelshoot and Kindred Toxin Free Facials.




Erin Kindt, Partner Success Manager, ClassPass

"The team at Deane & Co are amazing to deal with. Their knowledge and expertise of the marketing and digital landscape is exceptional – and matched by their ability to connect, engage and inspire with consumers directly through the sourcing and management of influencers and the execution of beautiful community events. They went above and beyond to create results for us and followed through even beyond the conclusion of our contract. We thoroughly enjoyed working with Deane & Co and highly recommend them to future partners and businesses looking to achieve results."

Kate Tully, Chief Executive Officer, YWCA Queensland

"With Deane & Co.’s smart and simple strategy, we received well over 1000 likes on Facebook within just a month of our campaign, as well as an exponential increase in applications relative to similar campaigns that the Government had run previously. These results have set us up well in our relationship with the Queensland Government and have helped to establish YWCA Queensland as a leader in our field."

Fabienne Costa, Creative Director, YCL Jewels

Deane & Co's approach to digital marketing ignites businesses with strategic soul. With the tools Claire gave me to implement within my business, I was able to grow my revenue 20-fold within 3 months. Our pieces have been worn by some of Australia’s most influential women, including Delta Goodrem. Deane & Co isn’t a mere Marketing Manager for my business; they have helped me trust myself. They gave my business life.”