eBook: Brand Your Business - A How-To Guide

eBook: Brand Your Business - A How-To Guide


Who are you? What do you stand for? Your potential customers know just by looking at your branding.

Your brand is your logo, website and products, but it is also your mission, ideal client, messaging and personality. Your brand is simply your business’ identity.

As an entrepreneur, we know you already have the vision and drive to grow your business. The tricky part is this: how do you make sure that the time and money you invest in your branding will pay off?

How do you make sure your branding will be an accurate reflection of your aspirations? How can you be certain the elements you choose will appeal to your ideal customers?

If you’re not a designer, how can you make sure your branding reflects how you want your business to look and feel? What you may not realise is this: your business already has a brand. In fact, it’s constantly sending a message to your audience and giving off some sort of first impression. You don’t have the chance to explain your business to someone who finds your site on social media or sees your logo on a sponsor list; your brand often does the talking for you.

It may sound daunting, but all you need is a little insider knowledge and an experienced hand to guide you through. That’s what this ebook will give you!

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In this eBook, you’ll learn:

  • How to define your target audience, and not just by their age and sex. What do they really believe about themselves, and how can your brand speak to them?

  • The meaning behind type, colour choices, imagery and how these impact your logo and your style guide.

  • Why your brand is so much more than just a logo.

  • How to ensure your brand is cohesive across multiple channels and platforms

  • What to look for in a designer and how to brief them

Still not sure? Download a sample here.